Sell Your Panerai
Panerai is a brand defined by its cushion case, its PAM references and the story behind them. Tell us the PAM number and we will give you a firm, no-obligation offer from buyers who know the movements and the generations.
Selling Your Panerai
Every Panerai carries a PAM reference, and that number is the key to its value: it fixes the case size, the dial layout, the movement and often a specific production run. The move from early ETA- and Rolex-based calibres to the in-house P-series movements matters, as does whether a piece is a standard model or a limited edition.
We buy across the Luminor, Radiomir and Submersible families and the slimmer Luminor Due, in steel, titanium and precious metal. Box, papers and the crown-guard spares all help, but their absence never stops us making a strong offer.
Panerai models we buy
- Luminor The signature crown-guard case — Base, Marina, GMT and more.
- Radiomir The earlier wire-lug cushion case, dressier and vintage-inspired.
- Submersible The dedicated dive line, formerly under the Luminor name.
- Luminor Due The slimmer, more wearable modern interpretation.
- Limited editions & specials Numbered runs and collaborations assessed individually.
Why sellers choose us
- ✓ Valued by PAM reference, movement generation and production run
- ✓ No seller fees deducted from your offer
- ✓ Free, fully insured postage both ways across the UK
- ✓ Fast payment once the watch is received and verified
- ✓ ETA-era, in-house and limited-edition Panerai all wanted
Already Have an Offer? We Aim to Beat It
If another UK watch buyer has already quoted you, show us a genuine, like-for-like written offer and we'll do our best to beat it. No obligation — if we can't improve on it, your watch is returned free.
Selling Your Panerai — FAQs
Why do you ask for the PAM number?
The PAM reference identifies the exact model — case size, dial, movement and any limited run — which is essential to an accurate Panerai valuation. If you cannot find it, clear photos of the dial, case back and papers let us identify it.
Are older ETA-movement Panerais still worth selling?
Yes. The earlier ETA- and Rolex-based references have their own strong following, and some are more sought-after than later in-house models. We buy both; it is simply part of how we value the watch.
Do you buy limited-edition Panerai?
Very much so. Numbered limited editions and special runs can carry a premium and are assessed individually. Send the PAM number and any paperwork for a firm, free offer.
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